Akash Punnoose — Service Proposal
Effective June 2026 · Month-to-month, 30-day written notice
$10,550 / mo
avg YTD · new comp plan
Avg comp YTD
$10,550
Jan–May 2026
Committed hrs/wk
60
across 4 services
Internal cost to backfill
$22,000
5 roles + AI infra
Four services — ownership, KPI, pricing
| Service |
Pricing |
Hrs/wk |
What I own |
|
Client Delivery
KPI: # Leads Transferred
|
$250 / client variable |
20 |
Every active client stays below their CPL target. If a campaign is underperforming, I find it and fix it — not your team. |
|
Marketing Manager
KPI: # Qualified Booked Calls
|
$100 / QBC variable · paid on output |
15 |
The cost and volume of qualified booked calls. I own the full demand engine — creative direction, growth architecture, and niche expansion — and I'm paid when it produces. |
|
CRO / Funnel Optimizer
KPI: % SUR
|
$50 / live call variable · paid when calls show |
10 |
Booked calls showing up. Every ghost and no-show is my problem to solve. I'm only paid when they actually appear on the call — zero risk to you. |
|
AI Integrator
KPI: $LTGP
|
$3,000 / mo flat retainer |
15 |
The tech layer that makes the other three services scalable. Automation, data infrastructure, and AI tooling — so your ops cost doesn't grow linearly with your client count. |
| Total |
$10,550 avg/mo YTD (Jan–May 26) |
60 |
Ops coordination built into all four services — no separate charge. |
Without this retainer
Client Delivery
Hire: Media Buyer $5–7K/mo — or Sean/Jason absorbs it
No systematic bot QA — disqualification errors go undetected for weeks
Ad accounts drift without daily monitoring; CPL climbs before anyone notices
Client reporting falls on Regina or whoever has capacity — inconsistent and reactive
Marketing Manager
Hire: Fractional CMO $8–12K/mo — or Sean owns it on top of closing
No creative briefs — editing team works without direction
Niche expansion stalls; no one builds the BW/FR/CS growth campaigns
CPQBC untracked — Jason closes blind with no visibility into what's working upstream
CRO / Funnel Optimizer
No direct hire equivalent — falls on Jean or no one
Qualified leads book, ghost, and are never reactivated
SUR tanks — no confirmation system means leads forget they booked
No-shows are written off instead of rescheduled; every ghost is a lost deal
AI Integrator
Hire: Contract AI/automation engineer $10–15K/mo
CAPI breaks silently — Meta loses conversion signals, ad optimization degrades fleet-wide
No dashboards — decisions made on gut with no data
Bot errors pile up undetected; bad leads slip through, good leads get disqualified
What this replaces
Internal backfill cost
$22,000 / mo
Ops Manager ($10K) · FB Manager ×2 ($3K) · Creative Strategist – Mktg ($2K) · CRO ($2K) · AI Integrator retainer ($5K for R&D and infra not currently budgeted to anyone)
Avg proposed comp YTD
$10,550 / mo
Fully variable on three of four services — paid on clients, qualified booked calls, and live calls. Only the $3K AI Integrator is flat.
Net savings to EyeFly
$11,020 / mo
50% below replacement cost, with the AI infra layer included that no current role would cover.
Full team — roles & KPIs owned
Leadership
Founders
Sean · Jason
KPI
Revenue growth · Profit margin
Advisory
Finance
Open role
KPI
P&L accuracy · Cash flow
Operations · Akash
KPI
Team throughput · Buyback Rate · Net Profit
Client Delivery
Onboard, retain & expand
$6.5k/mo
CSM$2k
Regina
KPI
Client retention · CPL · NPS
Automations Manager$2k
Jean
KPI
Bot qualification rate · Leads transferred/wk
Inbox Manager$1k
Gerri · Joan
KPI
Lead contact rate · Response time
Facebook Manager$1.5k
Akash · You
KPI
Client CPL · Ad account health
Media
Creative, ads & production
$7.5k/mo
Facebook Manager$1.5k
Akash · You · Lead
KPI
CPL · ROAS · Spend efficiency
Creative Strategist — Mktg$2k
Akash · You · Lead
KPI
Cost per Qualified Live Call · Hook rate
Creative Strategist — Client$2k
Sean · Lead
KPI
Creative CTR · Hook rate · Output volume
Client / Marketing Editor$2k
Johnmark
KPI
Creative throughput · Revision cycles
Sales
Pipeline & qualification
$14k/mo
BDR$10k
Jason · Lead
KPI
Close rate (CR) · MRR added · CPQBC
SDR$2k
Jean
KPI
Appointments set · Show-up rate (SUR)
CRO / Funnel Optimizer$2k
Akash · You
KPI
Show-up rate (SUR) · Landing page CVR
Team cost summary
Client Delivery$6,500
Media$7,500
Sales$14,000
Ops overhead$10,000
Total monthly$38,000
Akash covers 5 roles
· Ops Manager — $10k
· FB Manager (Client Delivery) — $1.5k
· FB Manager (Media) — $1.5k
· Creative Strategist — Mktg — $2k
· CRO — $2k
Internal backfill cost$17,000/mo
+ AI OS / R&D not modeled in any role
Blue border = Akash's roles
Comp at scale · client delivery + AI Integrator (excludes per-call fees)
Prepared by Akash Punnoose · May 2026